Endoxa (Greek: ἔνδοξα) derives from the word doxa (δόξα, meaning “beliefs”, “opinions”). Aristotle used the term endoxa – in the sense of “commonplace”, “everyday”, “consensus” – to identify a population’s beliefs that had previously withstood debate and argument.
An #Endoxist, on the other hand, challenges commonly held norms and ideals, working diligently to re-define style, art, fashion and lifestyle. So, are you an #Endoxist?
